When the going gets tough the tough go shopping.
Maybe it’s because I’ve just listened to the budget speech or maybe I’m just an old cynic but I’m trying to understand what happens when economic times get tougher rather than easier. All the accepted wisdom says businesses start to cut cost, consumers reduce discretionary spending. Keep the customers you’ve got and keep your prices low. Can’t argue with that, it’s what the Americans call motherhood and apple pie.
So here’s a question for you.
Would you rather see prices kept low, rock bottom, or would you rather see some of the expenditure that you loyally commit to us when you travel on business returned to you for you to use on your leisure travel? We are, in the nicest possible way, indifferent but we can’t do both and we want to do what you, our customers, want and we also want to do what you think is the right thing to do. Your views, as always, much appreciated.
Join the Purple nation.