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I’ve just achieved another first in my life and bought my first £90 tank of fuel. Accepted, it’s a big tank and it’s diesel so I get to pay more for what I’m told is a more environmentally friendly fuel, which I don’t quite understand, but it’s quite a bit more than I paid this time last year. None of us are immune from the impact of rising oil prices so let’s hope these stabilise or even reduce as the year moves on.  

In the meantime, life goes on and life needs a bit of quality as well as continuity. On which note our contribution this month to the quality aspects of why we all work as hard as we do and do as much as we do is to launch our Campaign for The Real Weekend.  

When you think about it, the relentless march of technology has meant that for most of us we no longer go to work, work comes to us. So whilst most of us are all earning way more than we were ten years ago our hourly rate has probably gone through the floor, mine has for sure. The fat chap at the bank who used to take care of my accounts is now replaced by a secure password and I get to do it all myself, so that’s an hour a week of extra work. I’ve got this really bad habit of turning my laptop on at 11 o’clock at night, just in case there’s an important message that I really need to deal with (at 11 o’clock at night) and even if there isn’t the blackberry vibrates away until it gets read, day or night. 

By the time the weekend comes it can feel more like an essential R&R break than a weekend, so here’s our big idea for the summer. The Campaign for The Real Weekend

Who says the weekend has to be Saturday and Sunday? Since work takes place at any given time of the day or night why can’t the weekend be a bit more flexible? We think it’s anytime between Thursday and Monday and we’ve priced our purplehotels to reflect that. Apparently in Britain we are the most overworked people in the European Union in so far as the number of hours we regularly put in per week. Well done us. We should be proud of that, but shouldn’t we also have the most weekend breaks of anyone in the European Union? I would say that wouldn’t I, but you know it makes sense.  

If you’ve got a comment or a thought on this I’d love to hear it, besides that have a really cool weekend away somewhere soon from £39.00 inclusive of breakfast and VAT. 

Sign up for The Campaign for The Real Weekend and join the Purple Nation.