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I think the 10 o’clock news should be renamed the 10 o’clock bad news. It doesn’t seem like there’s much good news going on at the moment and I suppose if you take the view that news is, by definition, something unusual then the fact that the news is bad means that the normal state of affairs must be good but we’re in danger here of dancing on the head of a pin. 

The old chestnut of ‘when the going gets tough, the tough go shopping’ does speak to the fact that when economic conditions are tightening, as they are now, and discretionary spending contracts, as it is now, then prices tend to become very keen, as indeed they are with us now. 

On which note a couple of words.  

Since last I wrote we have launched our Purple weekend product, let loose our Campaign for the Real Weekend  initiative to help squeeze a bit more leisure time for us overworked Brits and launched our Summer ‘Endless Weekend’  (because our weekend rates apply every day of the week through August – space available). All we need now is a little bit of summer and as I write it is 27 degrees and sunny, if a little bit humid so, who knows, perhaps the sun will keep his hat on throughout August. In which case, if you have foregone the expensive overseas holiday there genuinely is no better time to experience the glorious countryside of Great Britain and I must say that having recently taken to avoiding the motorways and A routes as best I can, mainly due to the nine points now sitting on my licence, courtesy of the constabulary, but partly due to a desire to see the country as I remember it as a kid. It is magnificent and well worth a long, or even endless, weekend. 

This summer you can get a room at any one of our 11 Purple Hotels from around £40 per night, per room, that’s for two of you. So, at the end of a day’s adventure or exploring you know there’s a Real Hotel waiting for you for little money. Seize the opportunity, inevitably prices will increase come September. 

A word to our regular reader. You will have noted the comment from Rick regarding our pet policy. I’m happy to confirm here that our pet policy is that we will accept at no charge, but with a small damage deposit, any species that a) is house trained at least to the same level as our two legged guests and b) doesn’t regard those two legged guests as lunch – so dog and cat owners, your extended family is welcome. 

The headline above was the title of a book written in 1971 by Richard Farina which described life in 1960’s

This entry was posted on Friday, August 1st, 2008 at 02:43 pm and is filed under Purple Nation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.